The line of 100% natural pizzas, pastas and sauces made by wholesale producer Pastificio Luigi needed a modern touch, while retaining the traditional flavour of their artisan roots.
The Solution
I worked on branding, packaging design and product and photographic styling over several months for Pastificio Luigi, on site in their Barcelona offices.
The Result
The company enjoyed a dynamic yet traditional identity, which allowed their sales team to present their products with confidence.