I am an English designer and founder living in Auckland, in New Zealand.

Digital Designer doesn’t really explain what I do very well though: I have done a bit of everything over the years, from branding to interior design and even interactive CD-Rom, back when that kind of thing was hip.

I discovered the Internet shortly after graduating from University (where I studied Contemporary Arts) and was immediately hooked. I built my first website in 1997.

I moved to Spain in 2000, and lived there for 12 years. In that time I founded and was Creative Director of Aflua, a digital agency providing CMS solutions to Spanish and English SMEs.

I have lived in New Zealand since 2012, and work across agency, corporate and startups to elevate brand value through great UX and UI design.



A New Zealand user experience design agency, specialising in research-driven interfaces for any digital touchpoint.

More at: heroic.nz


A globalĀ user experience design marketplace, offering UX and UI templates designed by the world’s best practitioners.

More at: dqode.com


A managed WordPress hosting platform, specialising in robust infrastructure for hosting speedy WordPress sites.

More at: aflua.com


A marketplace for kids’ activities, connecting providers with parents who want their kids to be active, healthy and sociable.

More at: yoosbie.com