As a user experience (UX) designer, I make use of a strong understanding of user psychology and interaction design, amongst other things, to determine how users will relate to your digital product and to find ways of optimising their experience.
Often I will create a persona, or user profile, for each of the types of users of your product or website, in order to gain insight into the exact needs and preferences they may have.
Then, to generate the best solutions, I research and test a wide variety of factors, such as:
- Whether the user immediately knows if he/she needs to scroll down a page.
- If a certain website requires complete mobile support or not.
- If a button should display a pop-up or a list when clicked on.
- Whether the imagery on the page reflects what the user is searching for.
- How many clicks it would take a user to get to the check-out page.
- The optimum length for text content and where it is best placed on a page.
Using these results, I create wireframes and prototypes that show the arrangement of interface elements, either on paper or via software. These can then be further developed into a user interface design, incorporating the creation of the branded visuals seen by the user.
A selection of user experience design projects
My marketing and SEO knowledge also means that I can save on development time because I can simultaneously test the product’s usability, content hierarchy and conversion potential. Data gathered through tools like Google Analytics or Google Webmaster Tools also help me make initial design decisions and hone in on an exact user profile, as well as get a better understanding of user search patterns, understanding how users reach a certain landing page or the homepage and how they search.